German Refugees use advertising to target anti-immigration YouTube videos

Title: German Refugees use advertising to target anti-immigration YouTube videos

Type: Article

Location: Europe: Germany

Name of Responsible Persons: Michael Ertl

Source: BBC News

Date: 20 April 2016

This summary discusses an advertising campaign created by the organization, Refugees Welcome, targeting German YouTube users that look up anti-immigration videos online. The ads use short clips from 9 refugees talking about their experiences, and cannot be skipped by the viewers. This is an effort to help raise awareness about refugees and lessen people’s fears by directly addressing them. The refugees in these videos advocate the idea that Germans and refugees can live together peacefully, and this emphasis on peaceful cohabitation is crucial to the integration of these refugees into German society.